A typical small Mexican town on the pacific coast where shopping and surfing are the main activities, but just enjoying the culture and the ocean is great. 
Surfing lessons and rental of boogie and surf boards are available (not included), lunch at "The Hidden Paradise" is a great experience, great ocean view, breeze and delicious food, as well as great "Margaritas", strawberry. mango, lime, etc. (not included) then return to Vallarta.